Hyundai Motor Company has announced that it will release the song "Yet To Come (Hyundai Ver.)" with BTS for the song "Goal of the Century (GOTC)" for the World Cup campaign. The song will be released on September 23, 2022, at 18:00 Korea time (05:00 EST) through streaming platforms such as Spotify and Apple Music, along with a full music video on Hyundai's official YouTube channel.
Remix version
"Yet To Come (Hyundai Ver.)" It is a British rock remix version of the song "Yet To Come (The Most Beautiful Moment) by the band "BTS", which emphasizes the peak of the delivery of cheers for the "goal of the century" and anticipation towards the World Cup.
"As one of the most influential global artists in the world, BTS and their music greatly influence our society to evolve in a positive direction. Jihun Zhang, President and CEO of Hyundai Motor Company, said through the World Cup campaign with BTS, we hope to create an opportunity for people around the world to achieve one goal which is sustainability and encourage each other.
The campaign song used the original words and added lines such as "Now the vision is clear, the goal of the century is here." In addition, the song is also filled with lyrics such as "I know, together, we will work to improve it" and "We will work until a new tomorrow" in the hope of creating a better future together.
The campaign's message is also conveyed in the pre-released one-minute music video, which showcases the BTS' GOTC campaign song that has been published worldwide by people singing it together in stadiums. The film depicts the world Hyundai wants to create through the 2022 FIFA World Cup™, expanding the solidarity of those who have united together in football to achieve the "goal of the century."
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Hyundai's Future Ambition
In addition, the official music video depicts Hyundai's future ambition to become a provider of intelligent mobility solutions through Boston Dynamics' Spot show, AAM (Advanced Air Mobility) flying in the city sky and IONIQ 5 and IONIQ 6 traveling around a city. In an effort to spread the message further, Hyundai Motor will launch a challenge on the TikTok platform titled #TeamCentry12 on October 1 to enjoy through Hyundai's official TikTok account @Hyundai_worldwide The #TeamCentury12 challenge illustrates the message of solidarity for the goal of the century through a simple dance movement that shows a shoulder-to-shoulder movement.
Its Global Sustainability Campaign
The company launched its global sustainability campaign "Goal of the Century" on April 22 in line with Earth Day for the 2022 FIFA World Cup™. The campaign is part of the company's ongoing mission to achieve carbon neutrality by 2045 at all stages of its production and operation. To lead the campaign, Hyundai Motor presented the "Team of the Century" group, It is a group of ambassadors who will work to promote various environmental and social sustainability projects throughout 2022. Former England national team player Steven Gerrard leads the "Team of the Century", joined by BTS team, Denmark national team member and surgeon Nadia Nadim, American fashion designer Jeremy Scott, contemporary Italian artist Lorenzo Quinn, documentary photographer and visual storyteller Nikki Wu, and robot Spot from Boston Dynamics.
Hyundai also announced that Ella Mills, the famous British food writer and founder of Deliciously Ella, and Alex Morgan, a professional American football player and FIFA Women's World Cup champion, have joined as the tenth and eleventh members of the Century team and plan to promote the campaign in their midst. Moreover, Nikki Wu planned to hold a photo exhibition on the theme of sustainability at Hyundai Motor Studio during the World Cup as part of the team members' campaign activity. As such, a total of 11 members of the Century team are actively participating in the World Cup campaign in their respective fields.
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